Best practices for frequency capping in the Google Marketing Platform in 2021 1

Best practices for frequency capping in the Google Marketing Platform in 2021

Frequency capping allows you to limit the number of times your ads appear for any given user, improving reach and effectiveness of your digital ads

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7 Advanced Media Planning strategies for video in APAC 2

7 Advanced Media Planning strategies for video in APAC

With research showing video directly increases leads and sales, understanding how to plan your video media is key to its success - here, we provide you with some advanced media planning strategies for video in APAC.

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7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each 3

7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each

Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times

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The efficiency & effectiveness of using 3rd party audiences in your targeting strategy 4

The efficiency & effectiveness of using 3rd party audiences in your targeting strategy

The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.

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5 tips for leveraging digital trends across Greater China for 2021 5

5 tips for leveraging digital trends across Greater China for 2021

As mature markets within the APAC region, we explore Greater China’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

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5 tips for leveraging digital trends across Australia & New Zealand for 2021 6

5 tips for leveraging digital trends across Australia & New Zealand for 2021

As mature markets within the APAC region, we explore Australia & New Zealand’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

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Consultant’s View: 3 types of First-party Data to activate in your Digital Marketing Strategy (insights from the BCG) 7

Consultant’s View: 3 types of First-party Data to activate in your Digital Marketing Strategy (insights from the BCG)

Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times

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Comparing conversion rate optimisation (CRO) tools: Google Optimize and AB Tasty 8

Comparing conversion rate optimisation (CRO) tools: Google Optimize and AB Tasty

With A/B testing named the highest ranked method planned for improving conversion, we compare two popular conversion rate optimisation (CRO) tools, Google Optimize and AB Tasty

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6 tips for leveraging digital trends across South-East Asia for 2021 9

6 tips for leveraging digital trends across South-East Asia for 2021

As one of the globe's fastest growing regions online, we explore South-east Asia’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

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Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021 10

Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021

With data governance achieving returns of upto 510%, we explore the key differences between two popular Tag Management Systems, Google Tag Manager and Tealium iQ

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