Analytics

The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.

With data governance achieving returns of upto 510%, we explore the key differences between two popular Tag Management Systems, Google Tag Manager and Tealium iQ

Campaign Manager 360’s Path to Conversion report can be used by marketers and organisations to better understand the user journey and drive prospects more efficiently down the sales funnel

Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions

With the recent release of Google Analytics 4, we look at three key reasons why Google have made changes to the world's most prominent web analytics platform

We explore what is data visualisation, benefits of data visualisation and how Google Data Studio can help you scale, manage and interpret your organisation’s data in real-time

As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour

With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).

With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.