Privacy-safe solutions: 1st party data integrations with DV360 & GA4 1

Privacy-safe solutions: 1st party data integrations with DV360 & GA4

Learn how your DV360 & GA4 platforms integration is beneficial and future-proof.

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How GA4 revealed the true Customer journey for PrimeCredit 2

How GA4 revealed the true Customer journey for PrimeCredit

A case study on how GA4 aided in unifying app & web data for a financial brand

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6 Steps to Journey from UA to GA4 3

6 Steps to Journey from UA to GA4

A detailed guide on how to migrate from UA to GA4

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Bounce Rate vs Engagement Rate 4

Bounce Rate vs Engagement Rate

GA4 has different metrics and dimensions than UA. This article focuses on "engagement rate" and "bounce rate" and why marketers should use it.

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The sunsetting of Universal Analytics: Everything you need to know 5

The sunsetting of Universal Analytics: Everything you need to know

Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times

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The efficiency & effectiveness of using 3rd party audiences in your targeting strategy 6

The efficiency & effectiveness of using 3rd party audiences in your targeting strategy

The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.

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Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021 7

Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021

With data governance achieving returns of upto 510%, we explore the key differences between two popular Tag Management Systems, Google Tag Manager and Tealium iQ

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