4 New SA360 Features We've Been Liking 2

4 New SA360 Features We’ve Been Liking

Our consultant shares his thoughts on the new SA360 features, introduced in early…

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Privacy-safe solutions: 1st party data integrations with DV360 & GA4 3

Privacy-safe solutions: 1st party data integrations with DV360 & GA4

Learn how your DV360 & GA4 platforms integration is beneficial and future-proof.

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How GA4 revealed the true Customer journey for PrimeCredit 5

How GA4 revealed the true Customer journey for PrimeCredit

A case study on how GA4 aided in unifying app & web data for a financial brand

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6 Steps to Journey from UA to GA4 6

6 Steps to Journey from UA to GA4

A detailed guide on how to migrate from UA to GA4

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Buying YouTube ads in DV360 7

Buying YouTube ads in DV360

In this article, we learn about the benefits of buying Youtube and other media via…

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Bounce Rate vs Engagement Rate 8

Bounce Rate vs Engagement Rate

GA4 has different metrics and dimensions than UA. This article focuses on…

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13 different types of reporting available in Display & Video 360 (DV360) 9

13 different types of reporting available in Display & Video 360 (DV360)

We explore 13 different types of reporting available in Display & Video 360 (DV360)…

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The sunsetting of Universal Analytics: Everything you need to know 10

The sunsetting of Universal Analytics: Everything you need to know

Here, we explore our consultants’ knowledge and experience in the Google Marketing…

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15 types of audience targeting available in Display & Video 360 (DV360) 13

15 types of audience targeting available in Display & Video 360 (DV360)

Here, we explore the 15 types of audience targeting available in DV360, some…

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5 types of media buying available in Display & Video 360 (DV360) 14

5 types of media buying available in Display & Video 360 (DV360)

DV360 has 5 different types of media buying & deals available including, open…

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Best practices for frequency capping in the Google Marketing Platform in 2021 16

Best practices for frequency capping in the Google Marketing Platform in 2021

Frequency capping allows you to limit the number of times your ads appear for any…

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7 Advanced Media Planning strategies for video in APAC 17

7 Advanced Media Planning strategies for video in APAC

With research showing video directly increases leads and sales, understanding how…

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7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each 18

7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each

Here, we explore our consultants’ knowledge and experience in the Google Marketing…

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The efficiency & effectiveness of using 3rd party audiences in your targeting strategy 19

The efficiency & effectiveness of using 3rd party audiences in your targeting strategy

The use of 3rd party data and a 3rd party DMP partner can help develop your…

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5 tips for leveraging digital trends across Greater China for 2021 20

5 tips for leveraging digital trends across Greater China for 2021

As mature markets within the APAC region, we explore Greater China’s digital trends…

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5 tips for leveraging digital trends across Australia & New Zealand for 2021 21

5 tips for leveraging digital trends across Australia & New Zealand for 2021

As mature markets within the APAC region, we explore Australia & New Zealand’s…

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Comparing conversion rate optimisation (CRO) tools: Google Optimize and AB Tasty 23

Comparing conversion rate optimisation (CRO) tools: Google Optimize and AB Tasty

With A/B testing named the highest ranked method planned for improving conversion,…

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6 tips for leveraging digital trends across South-East Asia for 2021 24

6 tips for leveraging digital trends across South-East Asia for 2021

As one of the globe's fastest growing regions online, we explore South-east Asia’s…

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Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021 25

Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021

With data governance achieving returns of upto 510%, we explore the key differences…

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5 steps organisations in South-east Asia are using to collect first-party data 26

5 steps organisations in South-east Asia are using to collect first-party data

South-east Asia is a growing region when it comes to digital advertising, here,…

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The importance of enriching your first-party data during uncertainty 27

The importance of enriching your first-party data during uncertainty

Despite the uncertainty brought about by COVID-19, the digital ad industry has long…

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Understanding the user journey with the Campaign Manager 360 Path to Conversion report 29

Understanding the user journey with the Campaign Manager 360 Path to Conversion report

Campaign Manager 360’s Path to Conversion report can be used by marketers and…

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5 Multi-channel Funnels reports available within Google Analytics 30

5 Multi-channel Funnels reports available within Google Analytics

Multi-channel funnels is a group of reports in Google Analytics allowing marketers…

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The explosion of streaming services in Asia-Pacific 31

The explosion of streaming services in Asia-Pacific

Streaming services, particularly through subscription-based providers, have seen…

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10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner 32

10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner

After a unique year in 2020, we explore some digital marketing & ad trends that we…

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Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy 33

Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy

With the recent release of Google Analytics 4, we look at three key reasons why…

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7 benefits of using Google Data Studio for data visualisation 34

7 benefits of using Google Data Studio for data visualisation

We explore what is data visualisation, benefits of data visualisation and how…

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6 Steps for creating Data-Driven Creative in Google Studio 45

6 Steps for creating Data-Driven Creative in Google Studio

Learn how to drive conversions, customer relationships and efficiencies through…

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10 Research-Backed Benefits of Dynamic Remarketing 47

10 Research-Backed Benefits of Dynamic Remarketing

With only 2% of web visitors converting on their first visit, we explore 10…

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What are Floodlight Activities (Floodlight tags)? 50

What are Floodlight Activities (Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags…

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360) 52

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)

Snapchat has huge growth and strength in reaching students and young professionals.…

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360 53

6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360

With calibrated, data-driven methodology to track more accurate conversions, we…

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3 benefits of in-housing the Google Marketing Platform 54

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why…

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Dynamic Remarketing: 7 tactics to maximise your conversions 56

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused…

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Re-engaging with Dynamic Remarketing in 2020 57

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers…

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Campaign Manager 360 Gets Your Business Ready for Digital Transformation 59

Campaign Manager 360 Gets Your Business Ready for Digital Transformation

We explore a case study of one of our clients, a world-class timepiece brand, and…

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Website Optimisation, 10 Best Practices You Can Use 61

Website Optimisation, 10 Best Practices You Can Use

Our experts share top tips on managing the process of website optimisation and how…

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The Rise of Mini-programmes and Super Apps 62

The Rise of Mini-programmes and Super Apps

The growth of mini-programmes is directly linked to the rise of Super Apps and the…

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Our 1st GA Workshop in Shenzhen, China - Integrating Data into Your Business 63

Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business

We uncovered different approaches to bring business success through data in our GA…

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