How in-housing the Google Marketing Platform can power your first-party data in Greater China
With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.
Understanding the user journey with the Campaign Manager 360 Path to Conversion report
Campaign Manager 360’s Path to Conversion report can be used by marketers and organisations to better understand the user journey and drive prospects more efficiently down the sales funnel
5 Multi-channel Funnels reports available within Google Analytics
Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions
The explosion of streaming services in Asia-Pacific
Streaming services, particularly through subscription-based providers, have seen significant growth over the last decade and even more so with lockdowns during the pandemic.
7 benefits of using Google Data Studio for data visualisation
We explore what is data visualisation, benefits of data visualisation and how Google Data Studio can help you scale, manage and interpret your organisation’s data in real-time
