5 Multi-channel Funnels reports available within Google Analytics
Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions
Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy
With the recent release of Google Analytics 4, we look at three key reasons why Google have made changes to the world's most prominent web analytics platform
7 benefits of using Google Data Studio for data visualisation
We explore what is data visualisation, benefits of data visualisation and how Google Data Studio can help you scale, manage and interpret your organisation’s data in real-time
What are Floodlight Activities (Floodlight tags)?
As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour
What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)
With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).
6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360
With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.